New | China’s box-office revenues for February on track to hit record 3b yuan
China’s February box-office revenues hit 2.96 billion yuan (HK$3.75 billion) on Monday midnight, with the expectation of breaching the 3 billion yuan threshold by Tuesday, Chinese technology blog Huxiu.com reported.
This would surpass the previous record for mainland China's single-month box-office revenue of 2.56 billion yuan, set in December 2012, Huxiu reported, citing statistics in the . It is especially surprising considering that China’s box-office sales in 2007 were only around 3.25 billion yuan in total.
It is believed that a strong run by several domestic titles, including which starred Hong Kong action star Donnie Yen, and , a documentary based on a hit reality show of the same name, has significantly boosted sales in February, Huxiu reported.
As of Sunday, had grossed 1.02 billion yuan in sales, becoming the fifth movie to rake in more than one billion yuan in the mainland. The other four were , domestic comedy , Hong Kong actor Steven Chow’s , and .
Lei Ming, founder and CEO of Beijing-based Amor Entertainment Bigdata, said the months of January and February had seen record sales figures in the past due to the Chinese New Year holiday and the winter break for students.
“When white-collar professionals return to hometowns in second-tier cities to reunite with their families during the Chinese New Year break, they naturally take their parents to watch movies,” Lei said.
Movies able to get the January or February slot are mostly high-quality, expensive productions whose backers are willing to pay a premium in marketing, and this also contributed to their success, he added.
