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China Insider

The Simpsons comes to China in Sohu online-streaming deal

'Now we can reveal Springfield is actually in Guangdong province,' executive producer says

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A screenshot from an episode of the 20th season of The Simpsons first aired in 2009.
Patrick Boehler

The Simpsons will make its official debut in China this month – marking the first major video-streaming deal after Chinese regulators tightened the approval process for streaming sites.

Internet giant Sohu and 20th Century Fox Television Distribution announced the licensing deal on Monday, the companies said in a statement.

It will be the first time the 25-year-old cult cartoon series will be officially broadcast in the country.

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The companies said the deal includes the 26th season of the television series, which is set to launch in the US on September 28. The show will be subtitled in Chinese. The value of the multi-year deal was not reported.

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“Sohu viewers across China will now be able to enjoy The Simpsons’ irreverent outlook with the rest of the world,” the statement read.

“Woo hoo! Now we can reveal Springfield is actually in Guangdong province,” Al Jean, the show’s executive producer said, reacting to the deal.

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