Headline-grabbing billionaire Chen Guangbiao appeared on mainland television at the weekend with a sledgehammer and a new business plan: selling air.
Wearing a white sleeveless shirt, the eccentric chief executive of a recycling company swung the hammer and smashed about a dozen electric bicycles powered by batteries containing lead.
Before long, the bikes were in several pieces, and the head of Jiangsu Huangpu Recycling Resources, whose nickname is "Low Carbon Chen", explained that the stunt was designed to raise awareness about the dangers of pollution from the widely-used bicycle batteries.
"[The batteries are] like nuclear weapons that release invisible nuclear radiation," Chen told Jiangsu TV.
He then discussed how he plans to bottle fresh oxygen - collected from remote areas such as Shangri-La , Yunnan , and Jinggangshan , Jiangxi - and sell the bottles for between four and five yuan (HK$4.9 and HK$6.1).
It was unclear how much air each bottle will hold, but Chen said they were designed using special technology and that he was able to take a few breaths from a single can.