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China Digest, November 21, 2012
State broadcaster China Central Television raised 15.8 billion yuan (HK$19.49 billion) on Sunday by auctioning off advertising spots for next year.
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State broadcaster China Central Television raised 15.8 billion yuan (HK$19.49 billion) on Sunday by auctioning off advertising spots for next year. It is the highest figure in 19 years, and is up nearly 11 per cent from this year, raising expectations the nation's economic recovery will quicken in 2013, the Nanfang Daily reports. The auction lasted 12 hours. The winning bidders included China Huiyuan Juice, which spent more than 339 million yuan to sponsor a popular talent show, and herbal tea-maker Jia Duobao, which spent 200 million yuan to sponsor a similar programme.
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Beijing invested more than 20 million yuan this year in the creation of a medical team that specialises in making emergency rescues in desolate places, Qianlong.com reports. The team features 120 specialists and 16 ambulances designed to function on rough terrain. The paramedics are trained and equipped to work up to 10 days in the wilderness.
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