• Sun
  • Dec 21, 2014
  • Updated: 6:39pm

People’s Daily vows to destroy Apple’s ‘unparalleled arrogance’

War of words continues following CCTV attack on iPhone manufacturer

PUBLISHED : Wednesday, 27 March, 2013, 11:55am
UPDATED : Wednesday, 27 March, 2013, 2:06pm

Days after China’s state broadcaster CCTV attacked Apple for allegedly providing Chinese users with an inferior service, Chinese Communist Party mouthpiece the People’s Daily officially waded into the row on Wednesday.

In a harshly worded commentary titled “Let’s strike away Apple’s unparalleled arrogance,” , the paper criticised Apple for being “dishonest,” “greedy” - and above all - “arrogant.”

In particular, Apple has returned the considerable contributions China has made to its revenue, the editorial said, with a “swaggering arrogance” that must have originated from the "traditional superiority enjoyed by westerners". 

“[Apple must have thought] why does a developing ancient oriental country deserve the same customer service as their western counterparts?”, the commentary said.

The Daily also blamed the “greediness of capital”, since Apple has “gone crazy” chasing after profit, it claimed.

“If offending Chinese customers reduces cost for Apple at zero risk, why not?,” asked the editorial.

It then went on to urge stricter law enforcement to prevent loopholes in the market.

“If you insist on challenging Chinese customers’ love and patience, and continue to be heedless, then your business will eventually decline no matter how glamorous or successful your brand is,” it said.

The Daily rolled out the commentary days after netizens lashed out at CCTV for picking on Apple and avoiding more serious domestic issues in its annual consumer rights show aired on March 15th.

CCTV’s show backfired after online evidence suggested that the crew had invited a few celebrities in advance to post Weibo messages attacking apple.

In an official statement released by Apple last week in response to CCTV’s accusations, the company denied imposing double standards on Chinese customers and said its practices were "completely legal".

But this appears to have failed to appease the authorities.

Preceding the attack from People's Daily, Miao Wei, head of China’s ministry of Industry and Information Technology,  said during a summit  on Monday that while Chinese phone makers have produced an excessive number of phones, the nations’ young people are lining up all night long to buy the latest iPhone models.

Miao then said there is still room for innovation even in a market as competitive as mobile phones.

Poeple’s Daily’s commentary on Apple sparked heated discussions on China’s social media on Wednesday.

“It is People’s Daily who’s being arrogant,” said one blogger. "They've lost by criticising Apple with Cultural Revolution style languages."

“Talking about arrogance, how about these state-owned Chinese behemoths?,” wrote another, citing China Mobile and Sinopec. 

Many speculated that Apple must have offended Chinese authorities in a serious manner to have drawn such ruthless attack.

“Apple only advertised with local TV stations, but not CCTV, ” said a blogger. “That’s why.”

“Maybe Apple hasn’t been paying their protection fees?,” wrote another blogger in a sarcastic manner.

According to a separate report by the Beijing Times on Wednesday, officials in the capital have arrested vendors illegally selling paper models of iPhone5 to residents preparing for Tombs Sweeping Day. On this traditional holiday, families would tend to graves of the departed and offer flowers, fruit and items made of paper - such as paper money and paper clothes.


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This article is now closed to comments

If you want to see "unparalleled arrogance," just look at the Chinese Communist Party.
My wife's Iphone 4 had some technical problems and Apple immediately replaced it. The service in China is no different than in the US. I love all of this Marxist ideology mixed with criticisms of capitalism in the most capitalist country in the world. Talk about Irony.
Apple as a technological company has one of the highest customer satisfaction services in the whole world. Just book your appointment online, pop over to the store and be served by well-mannered and trained staff. For a state-broadcaster and communist mouthpiece to sudden start attacking with such vitriol about ‘greed’, ‘dishonesty’, ‘arrogance’, and ‘western capitalism’ is embarrassing and bemusing to say the least. Looks like extreme jealousy at work. How can a western technology company be so successful, innovative and loved so much around the world? They probably think. Why can’t any of our own state-owned companies be admired like that around the world? It is because your regime controls your citizens like children and does not allow them their freedoms – which stifles their creativity and innovation which are the seeds of success of such companies as Apple (the core philosophy of Steve Jobs was to simply make technology simple to use that allowed people to be creative and do more). The mindset your regime propagates is one that copies and steals from others to make a quick profit for oneself – that is why China is the factory for the world and not a leader of innovation.
Some comments in these posts are racist, or verging on racism.
They have been too ignorant to differentiate between the words of the communist party and Chinese, and are trying to portray Chinese as backward, a developing country that can only copy.
Also note you cant be racist to a company- protectionist, hypocritical or even xenophobic maybe, but not racist to Apple.
To annoy the racists here, you should note that in studies, Chinese as a race, together with hasidic jews, have a higher IQ than average.
In particular, I have reported the post by seppolehto@mac.com. Seppo Lehto is a Finnish far right extremist who was sentenced to jail for inciting racial hatred, id theft, sexual slander and blaspheming against Islam (check wiki). A person using this tag should be banned from thus site (together with those who clicked like on his post).
Dai Muff
"Chinese" is not a race. It is a nationality. It is the country that is being criticised. I see no criticism of Chinese outside of the mainland here. The taxonomies of race are silly anyway, but if you insist on them, "Asian" or "Asiatic" is the racial division. So why play the "race" card yourself? And it's an even stranger idea that there is ANY kind of genetic/racial marker for Hassidic Jews, which is simply one branch of orthodox Judaism.
Dai Muff
There is clearly something going on behind the scenes here. State mouthpieces don't attack a company unless you have annoyed the government. What they seem most annoyed about is that their own people want Apple.
Well, next time a HK official goes to China with an iPhone, they must not love their country
Defend themselves against what, exactly? Please enlighten...
Why don't the people of a developing ancient oriental country deserve the same freedoms (the vote, free press, rule of law, social security etc.) as their Western counterparts?
"Dishonest, greedy and arrogant..." Is the People's Daily writing about the Chinese leadership yet again? Boy, oh boy...when will china ever stop playing the victim card??



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