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  • Nov 1, 2014
  • Updated: 1:07am
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People’s Daily vows to destroy Apple’s ‘unparalleled arrogance’

War of words continues following CCTV attack on iPhone manufacturer

PUBLISHED : Wednesday, 27 March, 2013, 11:55am
UPDATED : Wednesday, 27 March, 2013, 2:06pm

Days after China’s state broadcaster CCTV attacked Apple for allegedly providing Chinese users with an inferior service, Chinese Communist Party mouthpiece the People’s Daily officially waded into the row on Wednesday.

In a harshly worded commentary titled “Let’s strike away Apple’s unparalleled arrogance,” , the paper criticised Apple for being “dishonest,” “greedy” - and above all - “arrogant.”

In particular, Apple has returned the considerable contributions China has made to its revenue, the editorial said, with a “swaggering arrogance” that must have originated from the "traditional superiority enjoyed by westerners". 

“[Apple must have thought] why does a developing ancient oriental country deserve the same customer service as their western counterparts?”, the commentary said.

The Daily also blamed the “greediness of capital”, since Apple has “gone crazy” chasing after profit, it claimed.

“If offending Chinese customers reduces cost for Apple at zero risk, why not?,” asked the editorial.

It then went on to urge stricter law enforcement to prevent loopholes in the market.

“If you insist on challenging Chinese customers’ love and patience, and continue to be heedless, then your business will eventually decline no matter how glamorous or successful your brand is,” it said.

The Daily rolled out the commentary days after netizens lashed out at CCTV for picking on Apple and avoiding more serious domestic issues in its annual consumer rights show aired on March 15th.

CCTV’s show backfired after online evidence suggested that the crew had invited a few celebrities in advance to post Weibo messages attacking apple.

In an official statement released by Apple last week in response to CCTV’s accusations, the company denied imposing double standards on Chinese customers and said its practices were "completely legal".

But this appears to have failed to appease the authorities.

Preceding the attack from People's Daily, Miao Wei, head of China’s ministry of Industry and Information Technology,  said during a summit  on Monday that while Chinese phone makers have produced an excessive number of phones, the nations’ young people are lining up all night long to buy the latest iPhone models.

Miao then said there is still room for innovation even in a market as competitive as mobile phones.

Poeple’s Daily’s commentary on Apple sparked heated discussions on China’s social media on Wednesday.

“It is People’s Daily who’s being arrogant,” said one blogger. "They've lost by criticising Apple with Cultural Revolution style languages."

“Talking about arrogance, how about these state-owned Chinese behemoths?,” wrote another, citing China Mobile and Sinopec. 

Many speculated that Apple must have offended Chinese authorities in a serious manner to have drawn such ruthless attack.

“Apple only advertised with local TV stations, but not CCTV, ” said a blogger. “That’s why.”

“Maybe Apple hasn’t been paying their protection fees?,” wrote another blogger in a sarcastic manner.

According to a separate report by the Beijing Times on Wednesday, officials in the capital have arrested vendors illegally selling paper models of iPhone5 to residents preparing for Tombs Sweeping Day. On this traditional holiday, families would tend to graves of the departed and offer flowers, fruit and items made of paper - such as paper money and paper clothes.

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This article is now closed to comments

VicSexton
I wonder what the fake Apple shop in Kunming has to say about this?
mellen45
WOW! How unbelievably racist of China. It's not Apple's fault one can't good customer service in China. It's because most of China isn't properly educated. Maybe the People's Daily should go back to school and learn how journalism actually works. How racist and arrogant of uneducated mainlanders. How about you Mainlanders STAY PUT in China?!!!
OldPeak Toad
Maybe Mr. Xi brings home some i-Phones made in Russia! With great service for comrade patriots.
superdx
Well, next time a HK official goes to China with an iPhone, they must not love their country
markshaw
In all the articles on this I haven't seen any facts or information on how exactly Apple has different warranty standards to the other countries it sells in, and if they do how does it differ from other brands in China.
But the rhetoric coming out the People's Daily, laughable!
aplucky1
why doesnt the most powerful and rich nation on earth ensure more than half the population has proper sanitation, running water and schools FIRST
no, that is too hard
rhonie
It is about money since it is not about party politics. Final negotiations between China Mobile and Apple must be heated. The state is its biggest shareholder. China Mobile new 4G LTE network is rolling out this year and testing of handsets must begin. The executives have wanted to deal with Apple and the iPhone like the two other smaller competitors but have been prevented from a final agreement. They have started to lose their customers to the competitors in the last two quarters's numbers and want an equal chance with the LTE rollout.
Dai Muff
If users thought the service was inferior they'd be stupid to be buying Apple wouldn't they? They obviously don't agree with CCTV or People's Daily. So why is the STATE suddenly going after Apple?
VicSexton
Why don't the people of a developing ancient oriental country deserve the same freedoms (the vote, free press, rule of law, social security etc.) as their Western counterparts?
chaz_hen
Because Jackie Chan opines they're too immature for it.

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