• Tue
  • Sep 16, 2014
  • Updated: 9:58am

People’s Daily vows to destroy Apple’s ‘unparalleled arrogance’

War of words continues following CCTV attack on iPhone manufacturer

PUBLISHED : Wednesday, 27 March, 2013, 11:55am
UPDATED : Wednesday, 27 March, 2013, 2:06pm

Days after China’s state broadcaster CCTV attacked Apple for allegedly providing Chinese users with an inferior service, Chinese Communist Party mouthpiece the People’s Daily officially waded into the row on Wednesday.

In a harshly worded commentary titled “Let’s strike away Apple’s unparalleled arrogance,” , the paper criticised Apple for being “dishonest,” “greedy” - and above all - “arrogant.”

In particular, Apple has returned the considerable contributions China has made to its revenue, the editorial said, with a “swaggering arrogance” that must have originated from the "traditional superiority enjoyed by westerners". 

“[Apple must have thought] why does a developing ancient oriental country deserve the same customer service as their western counterparts?”, the commentary said.

The Daily also blamed the “greediness of capital”, since Apple has “gone crazy” chasing after profit, it claimed.

“If offending Chinese customers reduces cost for Apple at zero risk, why not?,” asked the editorial.

It then went on to urge stricter law enforcement to prevent loopholes in the market.

“If you insist on challenging Chinese customers’ love and patience, and continue to be heedless, then your business will eventually decline no matter how glamorous or successful your brand is,” it said.

The Daily rolled out the commentary days after netizens lashed out at CCTV for picking on Apple and avoiding more serious domestic issues in its annual consumer rights show aired on March 15th.

CCTV’s show backfired after online evidence suggested that the crew had invited a few celebrities in advance to post Weibo messages attacking apple.

In an official statement released by Apple last week in response to CCTV’s accusations, the company denied imposing double standards on Chinese customers and said its practices were "completely legal".

But this appears to have failed to appease the authorities.

Preceding the attack from People's Daily, Miao Wei, head of China’s ministry of Industry and Information Technology,  said during a summit  on Monday that while Chinese phone makers have produced an excessive number of phones, the nations’ young people are lining up all night long to buy the latest iPhone models.

Miao then said there is still room for innovation even in a market as competitive as mobile phones.

Poeple’s Daily’s commentary on Apple sparked heated discussions on China’s social media on Wednesday.

“It is People’s Daily who’s being arrogant,” said one blogger. "They've lost by criticising Apple with Cultural Revolution style languages."

“Talking about arrogance, how about these state-owned Chinese behemoths?,” wrote another, citing China Mobile and Sinopec. 

Many speculated that Apple must have offended Chinese authorities in a serious manner to have drawn such ruthless attack.

“Apple only advertised with local TV stations, but not CCTV, ” said a blogger. “That’s why.”

“Maybe Apple hasn’t been paying their protection fees?,” wrote another blogger in a sarcastic manner.

According to a separate report by the Beijing Times on Wednesday, officials in the capital have arrested vendors illegally selling paper models of iPhone5 to residents preparing for Tombs Sweeping Day. On this traditional holiday, families would tend to graves of the departed and offer flowers, fruit and items made of paper - such as paper money and paper clothes.


Related topics

For unlimited access to:

SCMP.com SCMP Tablet Edition SCMP Mobile Edition 10-year news archive



This article is now closed to comments

OldPeak Toad
Maybe Mr. Xi brings home some i-Phones made in Russia! With great service for comrade patriots.
In a country where the government and the mafia is the same organisation this is what passes for public relations. Accordingly, do expect PRC's unprecedented run of bad publicity to continue indefinitely.
Your right... you should not comment first hand... guess what ... once again you don't know the fact :D case closed, thnx for this joke.
eh? (scratching head)
I don't question whether or not the Chinese have a higher IQ. My only comment would be that you are clearly not Chinese nor are you Jewish.
I was reponding to "Dogs and Chinese" not allowed in parks comment. If you fail to see that as not insulting to all Chinese then you are obviously uneducated in Chinese matters, though this is not surprising as many Americans know little outside the USA. This is a sore point in the colonial past to all Chinese including Hong Kongers, akin to Nazi holocaust denials, hence I need to educate you on this matter if you didnt see the insult.
Other posts refer to most Chinese being uneducated and just copying.
I should of meant Askenazi jews who do originate from central Europe not Hasidic but it was 3am. The Global Bell curve identified them together with East Asian as more intelligent than whites.
Asians grouping used by Yanks is very annoying to most in Asia as Japan and China have huge differences as we arent all slanty eyed yellow brainy people.
And technically it is Han Chinese that is an ethnicity/race tho most references to Chinese mean that since they are the vast majority in China.
However I do think the CP Leadership is being stupid about this but this is not about them being racist about it.
Dai Muff
The sign almost certainly did not exist, and certainly not in the terms usually quoted. It was an invention of communist propaganda. There is NO report from the actual time in historical newspapers or other records of this sign and the legend first appeared in the late 40s /early 50s. However YOU are the one making accusations of racism, and for that to work you have to know that a race and a religious orientation or a nationality are very different things. No, "Han Chinese" is not a race. In fact, surveys that have shown ASIANS images of other Asians have proved conclusively that THEY cannot identify the nationalities by appearances. The rest is nationality and culture.
The only person here apparently playing the race card is you. "The whites"? What about "the yellows"? Really, get over it. Frankly there are NO genetic differences between most Asian nationalities and they are certainly not predicated on national borders. It is invidious and not very brainy to promote "racial" pride and then accuse others of invoking racism.
That sign was never proven to actually have existed and is probably from the imagination of some people that wanted to fire up the locals to rebel against the outsiders.




SCMP.com Account