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Pizza Hut apologises for insulting blind people in China

But the apology was blasted by online users, who pointed out that blind people wouldn't be able to read it on the internet because even if they had text-to-speech software, the post showed a photograph that the technology would be unable to read.

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A screenshot from the Pizza Hut advertisement launched in April.

Pizza Hut apologised on Thursday for an online advertisement which ridiculed blind people and led to protests outside branches of the popular chain in at least five cities throughout China.

"In the matter of its shrimp balls ad, Pizza Hut would again like to solemnly apologise to all people living with disabilities and the general public, we hope for everyone's understanding," the company wrote in a microblog post on Thursday. 
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But the apology was blasted by online users, who pointed out that blind people wouldn't be able to read it on the internet because even if they had text-to-speech software, the post showed a photograph that the technology would be unable to read.

The company said it has pulled the ad from major Chinese online video portals, where it said they started to appear in April. 

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"Do you know why these balls are confusingly rolling around?," one cartoon talking-head asks another in the clip, referring to shrimp balls. "Because they are blind balls."

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