Beijing launch of new iPhones leaves critics cold
Apple's first launch party in China for its iPhones went down badly with mainland media and consumers, who were disappointed at the steep price tag and poor arrangements for the event.
Apple's first launch party in China for its iPhones went down badly with mainland media and consumers, who were disappointed at the steep price tag and poor arrangements for the event.
Yet the Beijing launch yesterday was intended to underscore the importance of the Chinese market for Apple, which CEO Tim Cook had earlier said provided huge opportunities.
The technology giant unveiled two models - the 5S and its plastic-backed "budget" 5C. But instead of a live presentation, local media could only see lengthy video footage of the launch hours earlier in California, which many had seen online already.
Video:Beijing Apple iPhone 5s & iPhone 5c Launch
"Apple has indeed done something remarkable - they have managed to piss off every media outlet in China," a mainland technology reviewer said.