• Tue
  • Jul 22, 2014
  • Updated: 6:07pm
NewsChina
DIPLOMACY

Cameron kicks off China trip with soccer diplomacy

PUBLISHED : Monday, 02 December, 2013, 4:35pm
UPDATED : Monday, 02 December, 2013, 11:40pm

Ping-pong diplomacy gave way to its soccer equivalent on Monday when the English Premier League, part of British Prime Minister David Cameron’s delegation to China, agreed to help nurture the sport in its most promising growth market.

The Chinese Super League (CSL) will give marketing advice to the Premier League and its clubs in China in exchange for help fostering elite, youth and community soccer there, part of a deal inked on the first of the prime minister’s three-day visit.

The Premier League and British Council also announced plans to expand a coaching and referee training programme under the Chinese Ministry of Education called Premier Skills with the aim of reaching more than 1.2 million Chinese students by 2016.

“It’s great to kick off this visit to China with such a tangible example of how we are strengthening ties between our peoples and creating business opportunities for British companies along the way,” Cameron said in a statement.

Cameron’s 100-person strong business delegation, the largest British mission of its kind ever, includes Premier League chief Richard Scudamore.

The Premier League and British Council will also launch a referee training effort with the Chinese Football Association.

Successful Olympic outings have made China a sporting powerhouse, but it has little in the way of a grassroots sports movement, with most of the country’s top athletes churned out of state-sponsored training programmes.

In FIFA’s “Big Count” in 2006, China had only 708,754 amateur and youth football players from a population of 1.3 billion compared to 738,800 from 41 million in England.

An opaque and powerful soccer bureaucracy, poor management, piecemeal youth training schemes and widespread underground betting rings have corroded the sport and restricted China to just one World Cup finals appearance and no Asian Cup success.

Chinese soccer grabbed eyeballs when players such as Nicolas Anelka and Didier Drogba and high-profile coaches, including Italian Marcello Lippi, chose the big-spending CSL as their preferred destination to continue their careers.

However, after just a season, both Drogba and Anelka ended their Chinese sojourn, accepting that the desire to play at a higher level was more important for them.

Early this year, the Chinese Football Association (CFA) sanctioned 58 people, including two soccer chiefs, concluding a three-year long push to clean up rampant corruption in the sport.

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lib_prc

Chinese people don't understand team sports, and soccer in particular...they play soccer because they want to beat Korea...I don't think they will ever get it...not until ping pong is banged in the country altogether...
jd.salinger.3154
It is quite well-known that China invented the soccer game, however, I don't think it was intended to function as part of the "bread and circuses" scheme that is prevalent in societies of the West.
scmpbeijing1
It is not. What IS quite well known is that lazy Chinese supremacisits believe any twaddle they are fed as long as it begins with, "China invented..." Notwithstanding Sepp Blatter's sycophantic soft-soaping, the belief that cuju has any link to soccer beyond a certain superficial similarity is absolute balderdash. Association football developed from mob football played between villages in Britain and later through various ball games (including rugby) played at public schools. If anyone can be said to have 'invented' soccer, that person is Ebenezer Morley who drafted the rules of the game in 1863.
 
 
 
 
 

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