Xi Jinping calls for new style of media organisation

President Xi Jinping called for the country to build a homegrown new media industry yesterday as he chaired the powerful central leading group for deepening reform.

The meeting came after the conclusion of the annual informal closed-door talks among Communist Party leaders at the seaside resort of Beidaihe in Hebei , and ahead of a series of key events including the 110th birthday anniversary of late leader Deng Xiaoping and the party's fourth plenary session in October.

Xinhua reported that various other reform initiatives were discussed at yesterday's meeting, including regulating the pay of top executives at state-owned enterprises.

Xi also chaired a meeting of the leading group for financial and economic affairs yesterday, at which he called for a faster adjustment of the economic development pattern.

A report on promoting the integration of traditional and new media was approved at the reform group meeting, calling for measures to be taken to develop new media organisations that are "diversified", "advanced", and "competitive", Xinhua reported.

"Several new media groups that have strength, communication capacity, credibility and are influential should be established," Xi was quoted as saying.

Authorities have to "properly integrate and manage traditional and new media, ensuring the integration is heading in the right direction," Xi said.