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Mandy Zuo

A mainland tourist spends about 20,000 yuan (HK$25,000) on each trip abroad, most of it on shopping, a survey has found.
Japanese and South Korean cities, including Sapporo and Seoul, are the most visited of 50 top cities, according to the survey by market research company Ipsos.
"China has become the biggest consumer in outbound tourism, and it has the biggest inbound tourism market," Shao Qiwei , director of the National Tourism Administration, told the Beijing Fragrant Hills Tourism Summit, where the findings were presented yesterday. The forum is held by the World Tourism Cities Federation, an organisation launched in China in 2012 to build cooperation in the industry.

Mainlanders spent more than US$128 billion while taking more than 98 million cross-border trips last year, according to the China Tourism Academy. The number of trips was 18 per cent higher than the previous year, while spending was up 26 per cent.
Shao said mainlanders were expected to take more than 500 million overseas trips in the coming five years.
Chinese have become key shapers of the global luxury goods market, with top-end shops in cities like Paris and New York hiring Putonghua-speaking staff in a bid to lure more mainland dollars.
Nearly 60 per cent of tourists' budget went to shopping, the survey found. "I think the trend of Chinese-style shopping tours will continue in the coming years, even though Chinese now have more access to foreign products," said Tony Wai, who heads Ipsos' Asia-Pacific team.
Zheng Dan , deputy general manager of the Beijing branch of tour agency Caissa, said: "Foreign shop owners call the Chinese tourists 'the purple air [meaning good luck] coming from the east'."
More than 3,100 people took part in the online portion of the survey, while an unspecified number were polled at airports.
Guo Xiaodong , vice-president of China CYTS Tours Holding, said that despite the rosy exit numbers, tour agencies faced a disjointed market.
"Some people have gone on overseas tours four or five times, while others may have never left the country. The different needs of customers and their different spending habits are major challenges for tour agencies," Guo said.


Mainlanders spend 20,000 yuan on each shopping spree abroad, poll finds

Mainlanders spent more than US$128 billion while taking more than 98 million cross-border trips last year, according to the China Tourism Academy. Photo: AFP

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China

Mainlanders spend most of their tourist dollars on shopping, poll finds


A mainland tourist spends about 20,000 yuan (HK$25,000) on each trip abroad, most of it on shopping, a survey has found.


Mainlanders spend 20,000 yuan on each shopping spree abroad, poll finds

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Mainlanders spend most of their tourist dollars on shopping, poll finds

Mainlanders spend most of their tourist dollars on shopping, poll finds