Cai Mingzhao to head Xinhua news agency as China focuses on party ideology in media
Cai Mingzhao among officials in reshuffle that will see more focus on party ideology in media

Deputy propaganda chief Cai Mingzhao , who used to head the State Council Information Office, has been appointed the new president of Xinhua.
Cai succeeded the official state news agency's outgoing president Li Congjun, who had reached retirement age, Xinhua said yesterday.
Analysts say the reshuffle is a sign that the Communist Party will focus more on party ideology in the media.
Cai's appointment comes days after Luo Shugang , executive deputy of the propaganda department, was appointed culture minister.
Jiang Jianguo , deputy head of the State Administration of Press, Publication, Radio, Film and Television, is expected to take up Cai's propaganda role.
For months, there had been much speculation about Cai's transfer to Xinhua to hold a position less influential than his propaganda role.
"A news agency publisher's influence can't be compared with that of the head of the State Council Information Office," said Qiao Mu , a professor of media studies at Beijing Foreign Studies University.