China’s richest man in talks to buy Ironman triathlon competition for more than US$850m

Chinese property and investment firm Dalian Wanda Group is in exclusive talks to acquire World Triathlon Corp, the US owner of the popular Ironman Triathlon franchise, for more than US$850 million, according to a person familiar with the matter.

The potential deal underscores China’s increasing appetite for US media assets. Live events and sports brands are some of the most attractive and fast-growing areas of the media industry.

Dalian Wanda outbid other potential buyers for Ironman and is now in negotiations to finalise a deal with its owner, private equity firm Providence Equity Partners, the person said this week. There is no certainty that Dalian Wanda will manage to finalise a deal, the person added.

The source asked not to be identified because the negotiations are confidential. A spokesman for Providence declined to comment, while representatives for Dalian Wanda and Ironman did not immediately respond to a request for comment.

Ironman is a long-distance triathlon featuring a 3.86-km swim, a 180-km bike ride and a 42.2-km run, all of which has to be completed in under 17 hours. Ironman hosts 180 events in more than 20 countries, including shorter races.

The first Ironman race was held in Hawaii in 1978 with 15 entrants. The idea for the race came from naval officer John Collins and his wife, Judy, who issued a challenge to see whether swimmers, bikers or runners were the toughest competitors.