Advertisement

What do you get with a 24k gold-plated iMac? Plenty of ones and zeroes

Chinese web developer reportedly orders 50 blinged-out computers from London artisan firm Goldgenie

Reading Time:1 minute
Why you can trust SCMP
The gold-plated iMac that will reportedly be delivered to a Chinese buyer next month. Illustration: Goldgenie

An iMac plated in pure gold is set to enter China next month. It’s not an official launch by Apple but a tailor-made version by London crafter Goldgenie, which claims 50 units have been ordered.

The total price? Nearly 5 million yuan (US$760,000 or HK$5.91 million).

Goldgenie founder Laban Roomes said his company would deliver the computers to a web developer’s office in China next month, according to industry news site Apple World Today.

Advertisement

Craftsmen were adding 24 karat gold to several 27-inch iMac units with Retina 5K displays. The laptop version will cost about 95,000 yuan, according to the company’s website.

The gold standard in desktop computing or just another example of nouveau riche excess? Illustration: Goldgenie
The gold standard in desktop computing or just another example of nouveau riche excess? Illustration: Goldgenie
Advertisement

The buyer, which hasn’t been identified, will pay about 4.75 million yuan for the whole order, although half must be paid up front.

Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x