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China’s Longping High-Tech Agriculture invests in Brazilian corn to grab a third of its corn seed market

Longping is investing heavily to grab a third of the country’s corn seed market, and says facing off against Monsanto in the soy seeds market will be next

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Reuters

Longping High-Tech Agriculture Co, an agricultural firm controlled by China conglomerate CITIC Group Corp, sees Brazil expanding corn output up to 5 per cent per year in coming years and is investing heavily to grab a third of the country’s corn seed market.

Longping, which bought its corn seed business from DowDuPont Inc in Brazil for US$1.1 billion last year, brought 400 people including partners, distributors and executives from Brazil’s largest co-operatives to a luxury resort in Campinas, Sao Paulo state, this week to lay out its plans for the country.

The company said it will start building new seed plants in Brazil next year to increase production capacity beyond its current four installations. The plan is to boost its share in a market worth 15 billion reais (US$4.02 billion) from 15 per cent currently to 30 per cent in five years.

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The firm said a natural second step will be to enter the soy seeds business, which is dominated by US-based Monsanto Inc.

General Manager of LATAM, Mozart Fogaca Junior (left), is seen with Kevin Chen, the Director of Market Projects for Chinese agricultural company Longping High-Tech in Campinas, Brazil, on Tuesday. Photo: Reuters
General Manager of LATAM, Mozart Fogaca Junior (left), is seen with Kevin Chen, the Director of Market Projects for Chinese agricultural company Longping High-Tech in Campinas, Brazil, on Tuesday. Photo: Reuters
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“You see the opportunity, you do the assessment, you calculate returns … we are open-minded, and the CITIC heads are very supportive,” Kevin Chen, who oversees Longping’s Brazilian projects, told reporters on Tuesday.

He declined to reveal specific cost estimates for Longping’s projects in the country but said that capital is not a problem. “We would put our whole weight into it, as long as there are opportunities,” he said.

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