China sends serious message with ban on video spoofs amid content crackdown
Directive from media regulator applies to videos that ‘distort, mock or defame classical literary and art works’
China’s media regulator is cracking down on video spoofs, the official Xinhua new agency reported, amid an intensified crackdown on any content that is deemed to be in violation of socialist core values under President Xi Jinping.
The decision comes after Xi cemented his power at a recent meeting of the legislature by having presidential term limits scrapped, and the ruling Communist Party tightened its grip on the media by handing control over film, news and publishing to its powerful publicity department.
Xinhua said video sites must ban videos that “distort, mock or defame classical literary and art works”, citing a directive from the State Administration of Press, Publication, Radio, Film and Television on Thursday.
Reuters separately reviewed a copy of the directive, which was unusually labelled “extra urgent”.
Industry insiders say the sweeping crackdown on media content, which has been gaining force since last year, is having a chilling effect on content makers and distributors.
“It means a lot of content makers will have to transition and make their content more serious. For ‘extra urgent’ notice like this, you have to act immediately,” said Wu Jian, a Beijing-based analyst.