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New | Gyms cash in on China’s ‘fitness fever’ as women pursue that healthy glow

Chinese motivated to keep fit as they follow fad of posting workout selfies online

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Wang Tianhua, owner of CrossFit Slash gym in Beijing, broke even within the first month of opening his gym. Photo: Simon Song
Celine Sun

Foreign workout videos have rapidly gained popularity in China where “fitness fever” has swept the nation.

Last month, Shanghai office lady Zhu Ling posted a photo on WeChat of herself in a yellow sports bra, flaunting firm, flat abs and shapely, muscular arms.

The picture quickly gained more than 40 “thumbs ups” from friends, with some praising her “model-like” figure.

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Zhu says positive feedback from her friends motivates her to stick to her daily exercise routine using an aerobics workout video by South Korean fitness guru Jung Da-yeon.

“Almost every girl in my office does aerobics with Jung,” Zhu, 28, said. “We do it at least four days a week in our meeting room during lunch break. It’s simple, effective and easy to do at home or in the office.”

A nice figure has become a fundamental need for more and more Chinese women in big cities
Lian Dao, fitness site founder

Jung, 49, a housewife with two kids, lost 20kg in three months by following a strict diet and exercise plan. She shot to fame in South Korea, Japan and China after publishing her diet books and workout videos.

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