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Flamboyant Chinese boss takes luxury-car motorcade on road trip into harsh Tibetan Plateau, damaging half of them

The 29-year-old led his Ferrari and the 10 Maseratis he had earlier bought for his top salesmen through the hazardous Sichuan-Tibet highway on ‘self-promotion’ journey

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The motorcade of 11 luxury cars were driven through water, rocky terrain and mud-caked dirt roads on the hazardous Sichuan-Tibet highway in China. Photo: SCMP Pictures
Nectar Gan

The generous Chinese boss who made national headlines when he rewarded his best-performing salesmen with 10 Maseratis in January has again thrust himself into the media spotlight.

This time, Ni Haishan, from eastern Zhejiang province, organised a high-profile road trip leading a motorcade of the 10 Maseratis with his own Ferrari into the Tibetan Plateau through the Sichuan-Tibet highway – and causing six of the vehicles to break down in the process.

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Photos posted on the 29-year-old’s weibo account showed a red Ferrari F12 and several other sedans being driven through water, rocky terrain and mud-caked dirt roads.

They also showed the Ferrari’s tyres badly worn out, with the rubber on one even entirely dislodging from the wheel and falling out on the road.

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One of the Ferrari’s tyres was so badly worn out that its rubber cushion entirely dislodged from the wheel and fell out on the road. Photo: SCMP Pictures
One of the Ferrari’s tyres was so badly worn out that its rubber cushion entirely dislodged from the wheel and fell out on the road. Photo: SCMP Pictures
Chinese social media was abuzz with discussion on the news over the weekend.
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