Former top official at White Rabbit candy firm ‘killed in rockfall’ in China, says report

A former top official at the firm which owns one of China’s most famous sweets brands has died in a rockfall, according to a news website.

Weng Mao, 67, the ex-chairman of the Guanshengyuan group, was killed on Tuesday in the accident at a tourist spot in a rural valley in northern Henan province, Thepaper.cn reported.

An initial investigation by the local authorities said Meng was hit on head by a rock at Yuntai Mountain, the report said.

He died later in hospital, according to the article.

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The news went viral on social media in China because Weng’s former firm owns the Dabaitu, or White Rabbit, milk candy brand, which has been popular since the 1960s.