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‘You certainly look younger than your age’: Taiwan’s PR robots come with soft skills to make hard sell

Pint-sized automatons entertain and flatter customers before promoting products

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A “Pepper” robot performs during a press conference organised by Cathay Financial Holdings in Taipei on Thursday. Photo: AFP
Agence France-Presse

A shiny new section joined the workforce in Taiwan on Thursday – a troop of mini robots that all go by the name “Pepper” and are enlisted to entertain customers then hit them with the hard sell.

The Chinese-speaking robots were introduced into two banks and an insurance company in the capital Taipei, where they dance to music, play with children in lobbies and lead staff aerobics sessions.

A ”Pepper” robot exercises with employees at a First Bank branch in Taipei on Thursday. Photo: Reuters
A ”Pepper” robot exercises with employees at a First Bank branch in Taipei on Thursday. Photo: Reuters
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The robot operates as a concierge at a First Bank branch. Photo: Reuters
The robot operates as a concierge at a First Bank branch. Photo: Reuters

The pint-size white automatons are designed to flatter queueing customers, declaring: “It’s my honour to serve you.”

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Programmed in public relations, they guess clients’ ages at far lower than the reality.

They then move in for the kill, providing information on financial products and encouraging customers to go to company websites and sales staff for more information.

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