China leads parent-child fashion charge at New York Fashion Week

Two Chinese designers take the biannual style fest by storm as US talent decamps to Europe

PUBLISHED : Thursday, 14 September, 2017, 2:37pm
UPDATED : Thursday, 14 September, 2017, 10:41pm

If children in the United States are reared on a diet of softball, rough and tumble in the park and summer camp, then two Chinese designers offered New York Fashion Week a slightly different vision of childhood.

Jia Liu and Xinyin Xu are two of the rapidly increasing number of Chinese designers taking the US cultural capital’s biannual style fest by storm as creative American talent decamps to Europe.

They also specialise in what they call parent-child fashion: complimentary outfits for mums and daughters, dads and sons. So that if mom dresses up for a party, her mini-me daughter can do the same.

Xu’s label Vicky Zhang – inspired by and named after her four-year-old daughter – offered white dropped-shoulder dresses with ruffles, princess gowns with crinolines and trains skimming the floor, all in delicate white, the palest of yellows, baby blue or soft mint.

For mothers with a few hundred dollars to drop on a child’s outfit, it was a chance to indulge a daughter’s love of a dress-up fantasy dress – and there were plenty of oohs and aahs from captivated fashionistas.

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Not to be left out, boys were offered silk knickerbocker suits in forest green, starched white shirts with sequin embellishment, or a Chinese-style boys suit with skirt overlay and cape in pale yellow.

“I hope that this collection makes every kid very elegant and do very well,” Xu said, speaking through a translator, batting aside any suggestion that they were not the right clothes for a child.

“I want my daughter to be very well composed and whenever she wears the beautiful dresses she always pays attention,” she said.

The inspiration, fittingly enough, was the Tang dynasty, a time when China was considered the most prosperous country in the world.

Xu said her children’s outfits cost 1,000 to 2,000 yen (US$150 to US$300) – a relative bargain compared to some of the eye-watering clothes on display at Fashion Week.

“I want everybody to be able to afford it,” she said.

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Liu’s collection, inspired by emojis, was a lot quirkier, with cartoon-style words printed on outfits, hoodies and black jeans for boys and men; delicate pink and white for mothers and daughters.

The increased Chinese presence in New York underscores their growing business clout at home, their confidence in flexing their talent in the West and growing sales in the United States.

Shanghai-based designer Wang Tao, whose label Taoray Wang is popular with US President Donald Trump’s daughter Tiffany, said Chinese designers liked coming to New York because it was an international business platform.

“China’s economy is growing and booming, and a lot of designers want to show their clothes here,” she said. “That’s something also fresh for New York Fashion Week.”

For those like Liu and Xu who are already successful at home, drumming up business in the United States is the natural next step.

It was Liu’s second time in New York, but the French-trained designer said she was also looking at possibly putting on a show in Paris next season.

“New York Fashion Week is very commercial,” she said, also speaking through a translator. “I think there are two types of fashion week.

“Paris is more high fashion,” she said, while New York “is more like street fashion and more commercial based”.

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Young designer Snow Xue Gao, who was inspired by the Peking opera and dreams of one day dressing Cate Blanchett, held her first solo show – a presentation in an East Village gallery.

The New York-based designer said she saw the departure of talents such as Rodarte and Altuzarra to Paris as a chance for others to shine.

But if China was a source of inspiration, she said clients in the West primarily want beautiful clothes and care less about their provenance.

“They buy it because it fits, looks good and they like the print,” she said.

“I don’t think now customers are like ‘I really love Asian culture and I want to buy this dress’.”

“I don’t think now customers are like ‘I really love Asian culture and I want to buy this dress.’”