Chinese company offers lifetime’s supply of liquor for just US$1,600 to wash away Singles’ Day blues with booze
Offer coincides with world’s biggest retail event, but fans of the spirit baijiu will need to move fast because the offer is limited to the first 33 online customers
It may be the logical conclusion of a shopping event originally designed to cheer up lovelorn singles: the chance to secure a lifetime’s supply of liquor with which to drown their sorrows.
This year for Singles’ Day, the world’s biggest retail event, one Chinese store is reported to be offering just that for a one-off payment of 11,111 yuan (US $1,674).
Perhaps anticipating the likely demand for such a service, Jiang Xiaobai, a Chongqing-based online retailer, is limiting the offer to just 33 tickets on a first-come, first-served basis.
The online sale will begin at midnight on November 11 – hence the price tag – which was first branded as Singles’ Day in 2009.
Singles’ Day – also known as Double 11 – was a marketing idea pioneered by the online retailer Alibaba, the owner of the South China Morning Post, with the aim of creating a shopping festival in the period between National Day at the start of October and New Year’s Eve.