Xi Jinping takes leading role in hit propaganda film extolling ‘amazing’ China
Documentary rides wave of nationalistic films inspired by Western-style techniques, but compulsory screenings may have played a part in its success
The most powerful person in China has just added a new title to his portfolio: movie star.
Chinese President Xi Jinping was the de facto lead of Amazing China, a film released by state broadcaster CCTV to highlight China’s achievements over the past five years, and now the all-time top grossing documentary in the country.
As one of the most highly rated films now in mainland theatres – attracting a 9.6 out of 10 on Chinese film platform Maoyan – it has raked in 227 million yuan (US$35.9 million) at the box office since it hit cinemas on March 2.
The 90-minute documentary is part of a sweeping propaganda blitz that elevates the ruling Communist Party’s successes and Xi’s role in driving progress.
The film made its cinematic debut ahead of China’s annual Two Sessions political meeting, where delegates voted last weekend to approve historic constitutional amendments, including one to scrap presidential term limits that could allow Xi to stay in power beyond 2023.
The focus in Amazing China on Xi’s efforts comes in the wake of the Chinese leader’s efforts to consolidate his personal power, with an aggressive anticorruption campaign and sweeping restructuring moves to further integrate the party and state.