Launch of new Pandora jewellery collection at Azure in Central

PUBLISHED : Friday, 17 August, 2012, 12:00am
UPDATED : Friday, 17 August, 2012, 4:00am

To help guests better understand the essence of its autumn-winter collection, Danish jeweller Pandora's retail brand manager Julianna Chu promised a "sensory theme" at the preview.

The three new product lines - An Autumn Story, A Christmas Tale and A Love Story - will be rolled out in stages starting from next month.

Guests arriving at the event at Azure in Central on Wednesday were first offered a choice of three cocktails. The autumn temptation, a warm cinnamon drink; white Christmas, a vanilla smoothie; and lover's kiss, a pink champagne cocktail, were all concocted for the occasion to echo each line.

While some guests tried on the trinkets, others had fun trying their hands at blending a room scent to take home. That was followed by a three-course lunch and catwalk show. The Autumn Story collection has a wild touch, with animal-print Murano glass charms, while the Christmas Tale range has wintery colours such as blue and white.

"I love the star-shaped dangling charms from the Christmas Tale line," Chu said. "The gingerbread man charms are lovely, too - they are all hand-painted with enamel details."

The Love Story line - designed to be ideal as Valentine's Day gifts - is all about heart shapes and pearls in red and pink.