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A line-up of models display their charms at the launch of the new Pandora jewellery collection at Azure in Central

Launch of new Pandora jewellery collection at Azure in Central

To help guests better understand the essence of its autumn-winter collection, Danish jeweller Pandora's retail brand manager Julianna Chu promised a "sensory theme" at the preview.

The three new product lines - An Autumn Story, A Christmas Tale and A Love Story - will be rolled out in stages starting from next month.

Guests arriving at the event at Azure in Central on Wednesday were first offered a choice of three cocktails. The autumn temptation, a warm cinnamon drink; white Christmas, a vanilla smoothie; and lover's kiss, a pink champagne cocktail, were all concocted for the occasion to echo each line.

While some guests tried on the trinkets, others had fun trying their hands at blending a room scent to take home. That was followed by a three-course lunch and catwalk show. The Autumn Story collection has a wild touch, with animal-print Murano glass charms, while the Christmas Tale range has wintery colours such as blue and white.

"I love the star-shaped dangling charms from the Christmas Tale line," Chu said. "The gingerbread man charms are lovely, too - they are all hand-painted with enamel details."

The Love Story line - designed to be ideal as Valentine's Day gifts - is all about heart shapes and pearls in red and pink.

This article appeared in the South China Morning Post print edition as: Jeweller Pandora opens its boxful of treats for the autumn-winter season
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