Aveda cooks dishes from hair care ingredients

PUBLISHED : Tuesday, 18 September, 2012, 12:00am
UPDATED : Tuesday, 18 September, 2012, 4:08am

Some shampoos smell so good you want to eat them. And to prove just how delicious its products are, American brand Aveda created a spread of healthy drinks and dishes based around the ingredients in its nourishing hair care treatments.

The lunch on Thursday at the SR Gallery Cafe in Causeway Bay saw diners enjoy a lemon juice drink blended with turmeric, a vital ingredient in the Invati collection to prevent hair loss by invigorating the scalp.

Meanwhile, a shrimp and cinnamon pumpkin salad was given a chewy zing with the wheat infused in the Damage Remedy collection to protect hair from heat styling.

The American hair care brand reasons that what nourishes your hair is good for your stomach, too.

The lunch marked the launch of the brand's latest hair colour collection, Neo-Goth, which is inspired by Geisha. Made from 96 per cent naturally derived ingredients, the range gives your hair a shiny and conditioned finish.

Guests at the event also got to test a new iPad application, which allows users to try on different looks by keying their photographs onto a range of the latest hairstyles.