Normally when Indian singer and composer Shankar Mahadevan visits Hong Kong it's for a private performance.
But the star has announced a one-off concert this week for his loyal legion of fans, who he loves to connect with through social media.
"Well, I have a fan page which has about 730,000-plus followers," said the star, who is also a judge of Sa Re Ga Ma Pa (an Indian talent show similar to The X-Factor).
"I joined quite recently and originally wasn't that active. But now it's a great way to inform people about events, about my music academy, and get their feedback. When you see how many young people are taking part in reality shows via social media, it's great to know that interest in Indian music is alive and well with the youth."
Mahadevan had his own star encounter earlier this year when he performed with soul legends Stevie Wonder and Chaka Khan.
"Walking up the stage to sing with my musical heroes, the ones I've looked up to my entire life - what can I say? I was representing India for a jazz festival at the United Nations and all these luminaries were on the same dais. To have Stevie Wonder on the piano, sing with me and Chaka Khan. Amazing!"
Mahadevan will be performing on Sunday at the Convention and Exhibition Centre. Tickets are available through hkticketing.com