New World Development

New Year's Eve fireworks secure as New World signs up as sponsor

PUBLISHED : Friday, 19 October, 2012, 12:00am
UPDATED : Friday, 19 October, 2012, 3:34am

One year after losing a major sponsor for the New Year's Eve fireworks display, tourism officials have found a replacement for the countdown show.

The Tourism Board yesterday signed a deal with New World Development to help fund the fireworks on December 31.

"We want to assure people that this event will go on this year," said Tourism Board chairman James Tien Pei-chun. This year's fireworks will cost HK$12 million and last eight minutes - the largest display in the history of the event, he said.

It would provide up to HK$6 million for this year's event, said Cynthia Leung, the board's general manager of communications. New World will shoulder most of the remaining costs.

The Tourism Board was still searching for other sponsors, and did not envisage using any more taxpayers' money, Leung said.

Henderson Land Development and Sun Hung Kai Properties withdrew their sponsorship last October, leaving the board scrambling to find funding.

In the end, the government and the Jockey Club chipped in HK$1.5 million each, on top of the board's HK$5.5 million.

Sun Hung Kai yesterday declined to comment.

This year the display will move from Two IFC to Wan Chai, launching fireworks from land and sea, with the government-owned Convention and Exhibition Centre acting as the focal point. The fireworks will begin on the sea and move to the land.

The Tourism Board will provide coverage of the celebrations to major international television stations, to showcase Victoria Harbour to the world.