Christmas trees and decorations are going up all over town, the festive season is on the way, and now is the time to share our goodwill with those less fortunate.
This year, Operation Santa Claus (OSC) is celebrating its 25th anniversary. For a quarter of a century, we have been partnering with the generous Hong Kong people to give to the needy.
The annual charity campaign, jointly organised by the South China Morning Post and Radio Television Hong Kong, with support from Hongkongers like you, has raised more than HK$100 million over the past 24 years.
This year's campaign will be launched on November 20, so it is time to get ready to dig into your piggy banks.
Each year, deserving causes are selected from various charitable organisations. The donations go to programmes to help the sick, the poor, the disabled, children and elderly people.
Over the years, the campaign has gone further afield to fund Hong Kong-based charities helping those outside the city to save the lives of mainland babies and enable rural children with facial deformities to have reconstructive surgery.
The campaign had a humble beginning. In its first year, 1988, it raised just over HK$100,000 for one beneficiary. Now, more than a dozen charitable groups are helped each year and over 120 local charities have benefited.
Every year from mid-November until Christmas, schools, clubs and companies organise fun events to raise money. Young children to chief executives get involved in the activities giving their time, effort and money.
So let's build on Operation Santa's past achievements, get into the spirit of giving and share the joy of Christmas.