Operation Santa Claus
Jointly organised by the South China Morning Post and RTHK since 1988, Operation Santa Claus is one of the largest charitable donation drives in Hong Kong. By November 2013, it had raised more than HK$211 million for over 190 charitable projects.
Operation Santa gets first donation - HK$77,000 from UBS
Fundraising activities for the 25th Operation Santa Claus are already in full swing, beginning with the UBS Hong Kong Open last week.
The three-day pro-am golf tournament, which is part of the European Tour and was held at the stately Hong Kong Golf Club in Fanling, raised a generous US$10,000 (roughly HK$77,000) donation from the sponsor after Englishman Steve Webster sunk a hole-in-one at the par-three 12th hole.
"The golf tournament has been key to making the partnership between UBS and Operation Santa Claus," said Bryan Curtis, head of English language programming at RTHK. Last year, UBS raised HK$1.6 million for Operation Santa Claus.
It is the eighth year UBS has been involved with the charity - co-organised by the South China Morning Post and RTHK. Last year, a record HK$17.5 million was raised. The beneficiaries of Operation Santa Claus include 18 charities representing the elderly, youth, victims of domestic violence, the ill and the mentally handicapped in Hong Kong.
"UBS places a special emphasis on involving our community affairs partners in its global sponsorship properties," said Kathryn Shih, chief executive of wealth management, Asia Pacific.