Operation Santa Claus
Jointly organised by the South China Morning Post and RTHK since 1988, Operation Santa Claus is one of the largest charitable donation drives in Hong Kong. By November 2014, it had raised more than HK$230 million for over 214 charitable projects.
Deck the malls with cans of food and drink
It's out with the usual festive decorations and in with 24,000 tins of food for one shopping mall focusing on the needy
Forget the tinsel and glittering baubles, tins of food are the Christmas decoration this year at one shopping mall - 24,000 of them.
Teams of architects, designers and students were invited by Olympian City, a Sino Group mall in Tai Kok Tsui, to decorate it for Christmas using canned food.
And when the season is over, all the tins will be donated to food banks and handed out to those in need.
Daryl Ng Win-kong, executive director of Sino Group, said: "Christmas is a time to care and give. We want to share with people this meaningful cause, in addition to the rest of our Christmas festivities."
Some of the 24,000 cans were used to build a six-metre-tall Christmas tree, all held without glue or nails.
The event was jointly organised with the charity Food Angel, which collects surplus food from various food outlets, cooks it and distributes it to the needy.
Sino Group has also been working with the food charities Feeding Hong Kong and the Foodlink Foundation.
The latter is one of this year's 18 beneficiaries of Operation Santa Claus (OSC), an annual appeal organised by the South China Morning Post and RTHK, which has raised more than HK$170 million in the past 25 years and has helped more than 150 charities.
And Sino Group is supporting OSC for the third time this year.
Gabrielle Kirstein, executive director of Feeding Hong Kong, said: "Most charities do not have the transport, space or manpower to collect, sort and store a pallet or truckload of donated food. Feeding Hong Kong was set up to do just this and only this.
"With Sino Group by our side as one of our founding partners, we are today rescuing and distributing over 10,000 meals a month to the underprivileged in our community."
How You Can Give
Donate online by credit card at osc.scmp.com
Donate at an ATM or at any HSBC branch (account no: 502-676299-001 for SCMP Charities Ltd - Operation Santa Claus)
You can donate with a cheque payable to "SCMP Charities Ltd - Operation Santa Claus" and mail it to: Operation Santa Claus, Morning Post Centre, 22 Dai Fat Street, Tai Po Industrial Estate, New Territories
- Donations of HK$100 or more are tax-deductible. If you would like a tax receipt, please send the completed donation form and original bank receipt, with your name, address and phone number, to the above address. Please call 2680 8159 or e-mail email@example.com with any inquiries, or visit us online at osc.scmp.com