Leading cruise companies are urged to make Hong Kong a port of call

With five months until the opening of the new cruise terminal in Kai Tak, tourism chiefs are trying to persuade international cruise companies to add the city as a port of call or make it their home port.

In the first cruise forum to be held in Hong Kong - in Hung Hom's Hotel Icon, from January 21 to 24 - the Tourism Board will tell senior executives of cruise companies why the city is not to be missed.

Among them is Carnival, the world's largest cruise company, which operates 100 ships under 10 brands including Princess Cruises, Holland America, Costa Cruises and Seabourn. Others on the guest list are Azamara Club Cruises, Royal Caribbean, Crystal Cruises and Star Cruises.

Asia remains a relatively untapped market for cruise business, said Kenneth Wong Cheuk-hung, the board's general manager of MICE (meetings, incentives, conventions and exhibitions) and cruise.

"Three out of 100 American tourists join a cruise tour, but only four out of 10,000 Asian tourists do so," he said.

With the opening of the first berth at the terminal at the former Kai Tak runway, Hong Kong will be able to accommodate the world's largest cruise vessels, which were too big for Ocean Terminal. The second berth is expected by 2015.