Make a video and cash in on YouTube

PUBLISHED : Friday, 01 March, 2013, 12:00am
UPDATED : Friday, 01 March, 2013, 6:33pm

Struggling as a young person to find that dream career? No, don't write a book - make a video. And if it sells, you might find yourself very comfortable, financially.

Auman Yick, 18, a Chinese University law student, has been making videos for Google as part of its video-sharing site's YouTube Partner Programme since it launched in Hong Kong last year.

"It's hard to put a finger on what the audience wants nowadays, but I do it as a hobby," Yick told the South China Morning Post yesterday.

The partner programme shares advertising revenue with its "partners" in exchange for producing proprietary content that helps the site generate traffic and views - a process it calls monetisation.

The Hong Kong programme was launched last July, but its US counterpart has been around since 2007.

Whole careers have since been built around YouTube. Channels such as Epic Meal Time and RealAnnoyingOrange have gone on to become franchises in their own right.

According to YouTube, there are now more than a million creators from over 30 countries creating original content for them. Yick applied and was accepted to the partner programme last year while studying in Britain after churning out a steady stream of "original, quality and advertiser-friendly content" approved by Google for monetisation.

He makes about HK$3,000 a month producing five-minute comedy video blogs, or "vlogs", where he talks about everything from Hong Kong culture to internet "memes".

Memes are concepts which spread from user to user quickly on the internet.

"There are no constraints to what topics I cover but I try to avoid politics," he said.