Hundreds of fans turned out yesterday to catch a glimpse of Hong Kong's most famous cat.
Young couples and elderly women with their grandchildren gathered as Brother Creamy attended a book-signing event at Mikiki mall in San Po Kong.
And a sleepy-looking Brother Creamy, who was wheeled out in an emerald blue and polka dot trimmed pram, had just one word for the adoring crowd: "Meow."
The seven-year-old cream and ginger British Shorthair rose to fame in July last year after his owner, who runs a convenience store in East Tsim Sha Tsui, put out word that he was missing.
The media pounced on the story and since then he has become an instantly recognised celebrity with more than 108,000 Facebook followers.
He has also featured in adverts and on television shows.
"Facebook really made him famous," said Sharmon Choy, assistant publishing manager at Ichiban Publishing, which recently released a book about Brother Creamy.
Many fans brought copies of the book and photos for the cat to "sign" using paw prints scanned and made into stamps.
"I love his eyes, so big and round. He's so fat, so chubby. I love it!" cooed Saffi Chu Chui-yan, 24, who queued with husband, Pierre Tsoi Hung-yu, 26.
"He's the most famous cat in Hong Kong," said Tsoi, who said he also wanted to see Brother Creamy's black and white "wife".
The famous feline pair are usually to be found at Ko's store in the South Seas Centre in East Tsim Sha Tsui.