Bruce Lee whisky advert becomes a call for Occupy Central
A Hong Kong artist has modified a recent Bruce Lee Johnnie Walker ad to promote the 2014 Occupy Central movement
It drew criticisms from fans who lamented the ad for its bad taste in linking their non-drinking idol with an alcohol product. They were also unhappy with a Putonghua-speaking Bruce Lee, who spoke Cantonese and English before he passed away nearly 40 years ago. In an interview with the Post, Lee's daughter maintained the ad was a mini film designed to promote her father's legacy in an interesting way and was not about selling booze. Johnnie Walker licensed Bruce Lee's image from the licensing company run by his daughter and family.
Wong's parody emerged right after the government revived consultation of the controversial Copyright Ordinance, which focuses on whether to exempt parody from civil and criminal liabilities. Last year the amendment of the ordinance drew criticisms from the public, who feared the law would tighten freedom of speech and creativity.
Wong said he supported the fight to protect freedom of speech from any potential control exerted by an amended Copyright Ordinance. In addition, as a long-time Bruce Lee fan, Wong found the idea of Bruce Lee promoting alcohol disgraceful.
"Bruce Lee is my idol. I read all his books, letters. He was a philosopher and a zen master who knew how to blend knowledge," the outspoken artist said, adding that he took the late superstar's quote "Knowing is not enough, we must apply. Willing is not enough, we must do," as his motto.
He said whether Bruce Lee really drank was not the main problem. "The point is, you use a dead man's spirit to endorse something that is quite low, the drinking of hard liquor. That is a disgrace to a kung fu man."
"Knowing Bruce Lee's mind since [my] teenage [years], if he were alive today I think he wouldn't want his image to be associated with any hard liquor. That is not wise."