Hong Kong Book Fair
The annual Book Fair is organised by the Hong Kong Trade Development Council and attracts more than 900,000 visitors over several days. The event that features seminars and author talks was first held in 1990.
Brother Cream's 'Cream Chicken Soup' a bestseller at Book Fair
Hundreds of readers lined up at the Hong Kong Book Fair yesterday to grab a "paw-tograph" from the most famous cat in town.
Brother Cream attended a book-signing event for his second photo book Cream Chicken Soup, which has become one of the fair's bestsellers, with more than 5,000 copies walking out the door, according to its publisher.
"The book's first edition sold out in just a few days. We're selling the second edition now," said Carol Lam Ming-lai, assistant sales and marketing manager of Kam Pui Enterprises, whose subsidiary Ichiban Publishing released the book about the eight-year-old cream and ginger British Shorthair.
Unlike the photo albums published by scantily-clad female pseudo-models or muscle-flexing male pop stars, Lam said Brother Cream's photo books seemed to be to everyone's taste and attracted a huge group of fans of different ages.
Many people brought copies of the book for the cat to "sign" using paw prints scanned and made into stamps.
"We hope publishing Brother Cream's second book will relieve readers from some of the city's negative energy and help stressed Hongkongers relax when they read it," Lam said. She added the idea for the book's title came from the Chicken Soup for the Soul series of books, which feature collections of short inspirational and motivational stories and essays.
The publisher released Brother Cream's first photo book, Brother Cream in East TST, last year and it is now in its sixth edition. More than 20,000 copies have been sold.
Brother Cream rose to fame in July last year after his owner, Bee Ko, who runs a convenience store in East Tsim Sha Tsui, put out word that he was missing. The cat became a celebrity, amassing more than 135,000 Facebook followers. He has also featured in adverts and on television shows.
"He's so chubby and cute. I've been his fan for a while and I visit him after work once or twice a week at his store," said Carrie Tsang Ka-yan, who lined up with her husband and two daughters for an autograph.
The famous cat and his black and white partner, Sister Cream, are usually to be found at Ko's store in the South Seas Centre. Ko said part of the revenue Brother Cream made would go to charities that help stray animals.