Depict the best of Hong Kong in a photograph or illustration and you could jet out of the city on one of more than 600 plane tickets, courtesy of Cathay Pacific.
Be prepared to also submit a description of your entry and a photo of yourself in a "striking pose" because the silhouettes of the winners will be incorporated into the design of an aircraft.
The airline began its four-week Spirit of Hong Kong campaign yesterday to support the government's Hong Kong: Our Home initiative, which aims to enhance a sense of belonging and solidarity in residents, and promote "positive energy".
A panel of judges will assess an entry on whether it is inspiring and represents the spirit of Hong Kong, on top of the creativity and technical competence that go into the work.
Cathay chief executive John Slosar said the campaign would give Hongkongers a chance to show why the city was special.
"[The images of the winners on the aircraft] will help carry the image of Hong Kong around the globe," he said.
For most winners, the prize is a pair of economy-class return tickets - 200 weekly winners will get to fly to any regional destination, while 100 top winners can visit any place in the world. The strongest 10, to be named champions, will travel to wherever they want in business class.
The weekly winners would be decided by public voting, while the top winners and champions would be selected by the judges, the airline said.
Entry details are available at www.cathaypacific.com/SpiritOfHK. The deadline is August 26 and the winners will be announced in September.
On the airline's performance, Slosar said business in summer was good, with more people travelling to Japan because of the weaker yen.