• Tue
  • Sep 30, 2014
  • Updated: 3:03pm
NewsHong Kong

Adultery website signs up 12,000 Hongkongers in just one week

I'm not the devil, says CEO Noel Biderman

PUBLISHED : Thursday, 29 August, 2013, 6:13pm
UPDATED : Friday, 30 August, 2013, 7:11am

There are at least 12,000 potential adulterers in Hong Kong, if statistics from a recently launched dating site are to be believed.

Infidelity dating website Ashley Madison says that within just a few days of its launch it had already clocked up 12,000 new Hong Kong members and 320,000 unique hits from users located in the city, all eager to explore what founder and CEO Noel Biderman describes as “the intelligent choice” for people looking to conduct affairs.

“I have come here to try and explain that I’m not the devil. I didn’t invent infidelity,” he told the South China Morning Post.

The perfect affair is meeting someone and not being discovered. That’s not Facebook
Noel Biderman

“Affairs have been happening in Hong Kong long before I got here, and my role is not to compete with other dating sites or even persuade people to have an affair. I want to convince people who have already decided to have an affair that my platform is the best place to do it.”

The controversial website connects married or “attached” people looking for “discreet affairs”, and claims to have around 21 million members across 30 countries worldwide.

Biderman, 42, says it is a safer and more effective option for philandering Hongkongers who don’t want to get caught out.

“The perfect affair is meeting someone and not being discovered. That’s not Facebook.

“Single women in Hong Kong can breathe a sigh of relief on other dating sites as they’re no longer going to bump into married men there, and the workplace may not be overrun with promotions because of who someone has slept with versus their talent and merit.

“In my own way, I’m trying to perfect infidelity.”

Ashley Madison had already attracted a storm of criticism before its launch in Hong Kong on Monday, with religious groups and family value organisations in the city blasting it as a “threat to family life”.

However a quieter, less vocal group is clearly intrigued, with several profiles on the website purporting to be Hongkongers looking for “no-strings-attached” action.

User “DonaldHK”, 43, says he is seeking Hong Kong married women wanting to indulge in “a purely physical relationship”, preferably “during lunchtime”. “Fionlove”, 32, is interested in “light kinky fun”, “threesomes” and “erotic tickling” amongst her fairly comprehensive list of preferences, while “ooola.oh”, 36, says he is looking for a woman who wants “to bathe with me in the river of love, be respected, loved, and experience orgasms – why not give me a chance?”

“I have been received differently in Hong Kong than elsewhere – I haven’t met with the same aggressiveness,” Biderman says. “I think there is a lot of respect here for business acumen and the general lack of religion here versus in other cultures has also been part of it.

“That’s not to say there haven’t been some groups standing up and screaming – but they’ve got it backwards. Infidelity, undiscovered, doesn’t lead to divorce – it helps people stay in marriage.

“What [religious groups] are talking about from their pulpit is a discovered affair. We’re providing the opportunity to have a clandestine affair, and helping millions of people around the world stay in their marriages.

“This is a marriage preservation device.”

Canadian entrepreneur Biderman, a former sports attorney who has been at the helm of Ashley Madison since its inception in 2002, says he expects a total of 70,000 new Hong Kong members in the first month, increasing to between 300,000 and 500,000 within the first year.

He dismisses concerns that some Hongkongers might have of “virtually” bumping into their own spouses on the website, saying that safeguards have been built into the platform and that users can opt to keep their profile information and photographs anonymous.

“Hong Kong has seven million people – that is not a small place. Tacoma in Washington and Sudbury in Ontario are small places, and we’ve successfully connected thousands of people from there for affairs.

“I think the legacy of Hong Kong being its own [special administrative region within China] has given people the sense it’s small.

“But I assure you we’ll connect hundreds of thousands of people in Hong Kong. The entire product is designed for discretion.”

The entrepreneur, who is married with two children, says that although his wife of 11 years, Amanda, has differing views to him on infidelity, she supports his business and the pair are “in this together on every level”.

“We both agree you can’t convince people to have affairs. If someone has an affair in the Peninsula Hotel [in Kowloon], or calls their lover on their Samsung phone, it’s not the hotel or the company’s fault.

“[Similarly] if you have an affair and choose Ashley Madison, it’s not Ashley Madison’s fault.”

Biderman says he views Hong Kong as the gateway to China, saying the company will use its experience here to formulate a long-term strategy for the broader Chinese market.

He admits he is concerned about censorship issues but is optimistic he can crack the Chinese market and convince the populace of the website’s “broader societal benefits”.

“I think everyone in China knows affairs happen and I don’t think they want their most popular single dating sites inundated with married people, or affairs happening in the workplace.

“Hopefully they’ll look at Ashley Madison and say yeah, this makes sense.”

With plans to expand further into Asia including the Philippines, Malaysia, and Singapore, some might wonder if the entrepreneur is seeking to conquer the world with his provocative business.

“Infidelity is a universal phenomenon, and I have the chance to build a truly universal social network dating website.

“Do I want to take over the world? No. I want to service it.”



For unlimited access to:

SCMP.com SCMP Tablet Edition SCMP Mobile Edition 10-year news archive



This article is now closed to comments

No doubt a website for men. Why would attractive women join?
One event, two offences
No 6 and 9 of the Ten C
Where’s Bishop Sin?
This type of news
hardly holds my attention beyond its headline
maybe the Bishop's already there,
I mean in the news body
I mean mentioned in the news
how should I put it
my English as many have complained is foolish
I don't mean he is enrolled
actually I DON'T know
What's his name, the last man that sat on the BAR chair
the one once convicted for contempt of the court
he wisely counseled writers:
delete the sentence that you like most
otherwise it will get you into trouble
Dai Muff
I love how everybody believes whatever figures this guy throws at them.
This is insane......
Or as Forrest Gump put it, "Momma says stupid is as stupid does".
Doesn't work if all members are male...
Probably 10,000 Filipina domestic workers looking for G_wei_lo guys to trap in marriage.
Either way, it's utterly sad that a for-profit website of ANY sort should get this type of recurring free publicity from a mainstream(?) news source in HK.
Dai Muff
What is this obsession certain members of our community have with all this sex they think westerners and Filipinas are getting and they are not?
why is this given so much publicity? who in scmp holds interests in this? are they offering to fill up adspaces in scmp?
Crimes Ordinance Section 147
A person who in a public place or in view of the public-
(a) solicits for any immoral purpose ........shall be guilty of an offence and shall be liable on conviction to a fine of $10000 and to imprisonment for 6 months.
"immoral purpose" ... not specifically defined ( except for 2 cases) but the section refers to the "generality of the expression". Most people in Hong Kong look upon adultery as "immoral".
So the company by advertising this service is placing it in "view of the public" and is "soliciting" for the "immoral" behaviour ( by others) .




SCMP.com Account