The government's literature on electoral reform consultation may be short on references to the vexed issue of public nomination but it certainly doesn't lack colourful pictures of the government officials responsible for the exercise.
One-sixth of the space in a pocket-sized pamphlet promoting the exercise is devoted to a portrait of Chief Secretary Carrie Lam Cheng Yuet-ngor, Secretary for Justice Rimsky Yuen Kwok-keung and Secretary for Constitutional and Mainland Affairs Raymond Tam Chi-yuen.
A pink speech bubble - matching the outfit worn by Lam and the tie sported by a grinning Tam - shows Lam saying: "Let's work together to achieve our shared vision."
The trio, who make up a government taskforce on the consultation, also enjoy plenty of exposure in a government television advertisement promoting the consultation. They are depicted standing in the garden outside the government offices in Tamar, Admiralty, saying: "Let's talk. Let's listen. Let's achieve universal suffrage together."
Conspicuous by his absence from the publicity material is Chief Executive Leung Chun-ying, though Lam said yesterday Leung had a "unique" role in the consultation.
Tam said the trio had taken the upbeat approach in the hope of arousing public interest in the five-month consultation.
"It would be a joyful event if we could go to the voting station and cast ballots together when universal suffrage is in place," Tam said. "We hope the documents look lively … the speech bubble refers to the many different views we have in Hong Kong."
He said a Facebook page on the consultation would be updated regularly by a political assistant in his bureau and promised "behind-the-scenes clips" from the filming of the advertisement. "We hope to raise the public's interest in getting into the details of the consultation," Tam said.
The Facebook page, which had 1,200 "likes" last night, features publicity material related to the exercise, including pristine pictures depicting the three ministers urging the public to send their views to the government.