• Tue
  • Dec 23, 2014
  • Updated: 8:40am
Leung Chun-ying
NewsHong Kong

Ikea toy wolf Lufsig gets new name after its claim to fame

PUBLISHED : Wednesday, 11 December, 2013, 6:19pm
UPDATED : Thursday, 12 December, 2013, 4:28pm


  • Yes: 26%
  • No: 74%
12 Dec 2013
  • Yes
  • No
Total number of votes recorded: 304

There's bad news and good news for Lufsig, the cuddly toy wolf who has become a hit with protesters since he was thrown at Chief Executive Leung Chun-ying on Saturday.

Ikea, which sold out of Lufsigs in Hong Kong, said it was changing the rude-sounding Chinese name, which helped make the toy - depicting the wolf from Little Red Riding Hood ready to devour grandma - an anti-government icon.

But on a brighter note, Lufsig has an unlikely new admirer: the chief executive himself. Lufsig was used to mock Leung's reputation as a cunning "wolf", but the chief executive showed there were no hard feelings by posting a picture of himself with the toy on his official blog.

Earlier, a spokesman at Ikea's headquarters in Sweden confirmed that it planned to change the translation of Lufsig used in mainland Chinese stores and said the company "regretted" lumbering the toy with an "unfortunate" name that sounded like a crude Cantonese phrase associated with female genitalia. The name was not translated in Hong Kong stores. A slightly altered Chinese name for Lufsig - - was revealed on Ikea's website last night.

Lufsig became a hit after protesters threw the toy at Leung at a forum last week. The Ikea spokesman added: "Our intention is that product names should not reflect politics or religion."

Not that Leung seemed to mind. He posted a picture of himself with a Lufsig toy. He said the toy was a present for his daughter and a gesture of support for the UN children's agency Unicef, which receives a donation for every Lufsig sold. His tongue-in-cheek message made no reference to the toy's name.

"Today I am with a wolf on the desk," Leung wrote. "I realise that this toy has been very popular recently with heated offline sales and speculation online. This shows that Hongkongers' creativity is boundless."

And those creative minds didn't take long to spot an amusing detail from the picture: the report Leung is holding refers to a sex scandal involving Auckland mayor Len Brown, whose career is under threat due to a two-year affair with a Hong Kong woman.

Ikea stores in Hong Kong and many mainland and Taiwanese cities have sold out of the toy, which has been featured by international media including the BBC and the Huffington Post.


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This article is now closed to comments

Fair play to CY, first time he's shown a sense of humour. More of this from the chief will wrong-foot his detratctors.
It is too late. No matter how it is renamed, people will still call it as LUFSIG!
throwing things at politicians doesn't strengthen the case for more democracy
Ikea the latest victim/perpetrator of self-censorship. However I do have to give a point to CY on the recovery. No way would mainland cadres have or display a sense of humour about this.
Dai Muff
He needs a new PR man. The recovery is worse than the fail.
Bad PR. Should have taken a selfie with Lufsig
John Adams
Is that a cuddly version of Wong Yuk-man in CY's Lufsig's mouth ?
Note the WYM-doll's round face, glasses, leering grin and both hands behind its back where it's doubtless holding a petrol bomb
PS: Does Wong Yuk-man have a cuddly side ?
Yes, this is something he should learn as a politician. Maintaining a hardline stance everytime yet never delivering will soon take its toll on him. Even the top officials in Beijing try to charm people though most of the time they fail badly. Do it more often and you will be hated less. Note, only hated less not beloved.


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