• Sat
  • Sep 20, 2014
  • Updated: 6:41am
NewsHong Kong

Mandarin Oriental brews storm in a teacup with promotion for men

The Mandarin Oriental hotel is offering an afternoon-tea promotion for men based on pork pies and beef

PUBLISHED : Friday, 07 February, 2014, 7:07pm
UPDATED : Friday, 07 February, 2014, 7:10pm

Hong Kong’s Mandarin Oriental hotel stirred up ridicule on Friday with an afternoon-tea promotion for men based on pork pies and beef rather than dainty snacks “normally preserved for women”.

The five-star hotel denied that its marketing campaign for the “Gentlemen’s Power Snack” and “Gentlemen’s Power Afternoon Tea” was sexist, but a women’s rights group heaped scorn on the language used in a press release.

It is quite silly, as a marketing strategy, to single out certain food and beverage outlets and meals as more suitable to one sex than the other
Annie Chan, Association for the Advancement of Feminism

“The afternoon-tea ritual with delicate sandwiches and warm scones is one that is normally preserved for women,” the Mandarin’s release said.

From March, however, “distinguished men will be able to meet and relax, or secure business deals over two different afternoon teas ... which have been created especially for them”, it said.

“It is quite silly, as a marketing strategy, to single out certain food and beverage outlets and meals as more suitable to one sex than the other,” Annie Chan, chairwoman of the Association for the Advancement of Feminism, said.

She called the connection drawn between scones and women as “laugh-out-loud funny”.

“To market bars, roast beef and pork pies as more suited to men is just as ridiculous.”

The afternoon tea for gentlemen includes pies, Yorkshire puddings and cigar-shaped chocolates, accompanied by beer or whisky and served in “masculine” settings featuring “leather booths and dark-wood furniture”, the hotel statement said.

“There’s absolutely no way that we’re trying to alienate any group to any area within the hotel,” Mandarin Oriental director of communications Nina Colls said.

“It was created with men in mind (but) both male and female can most certainly enjoy the afternoon tea,” she said.

 

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This article is now closed to comments

HK eye
oh please
this city is one big ad mart full of promotions, marketing gimmicks and tasteless products that openly pander exclusively to women without a hint of guilt. how is this any worse? what's the big deal. message to Ms Chan and her crew: get over yourselves
johnyuan
I think it is creative and may get catch on internationally as a staple. But why not just promote it as Power High without gender specific. After all, power appeal to the power hungry man and woman alike. So next time order a Power High or a High Tea whichever that suits the moment.
.
May be a spoon of spirit in my Earl Gray, please.
 
 
 
 
 

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