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Hong Kong

Internet TV may not be enough for Ricky Wong Wai-kay, say experts

Industry players say the entrepreneur needs a service that can penetrate households and 'reach housewives' if it is to be financially viable

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Internet television set-top boxes, such as the Xiaomi above, are growing in popularity. Photo: Sam Tsang
Vivienne Chow

Internet television may be the future for both Ricky Wong Wai-kay and Hong Kong's TV industry, but difficulties in translating its impact into advertising dollars mean it is not yet a viable business, industry players say.

While the entrepreneur made his first fortune from telecom and broadband internet businesses, he still needs a television service with wide penetration that can generate impact and advertising revenue, they say.

Keith Li King-wah, a council member of the Hong Kong Wireless Technology Industry Association, said the success of Netflix, an on-demand video-streaming service founded in the US, and mainland internet television services such as Sohu TV and LeTV, showed the medium's potential.

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Other internet television viewing equipment, such as Apple TV and the Xiaomi set-top box, are also growing in popularity. An authorised local seller of the Xiaomi box has sold more than 10,000 in a month.

"Even those who watch TVB dramas watch them on myTV instead of the television set," Li said, referring to TVB's internet service that is also available as a smartphone app.

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Li said he believed Wong, an expert in the telecom and internet business, should have incorporated all the developments in internet television into his Hong Kong Television Network (HKTV).

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