Post takes top honours at INMA global sales and marketing awards

PUBLISHED : Thursday, 15 May, 2014, 2:02am
UPDATED : Thursday, 15 May, 2014, 8:12am

The South China Morning Post has bagged two top honours at a global sales and marketing award ceremony in San Francisco.

At the International News Media Association (INMA) awards, the paper's strategic marketing team picked up first prize for "Best Brand Awareness Campaign Across Platforms" for its Celebrating Hong Kong campaign. The Post's luxury magazine, Style, also took top honours for "Best New Print Product".

Judges also awarded the runner-up "Best in Show" prize, out of 500 entries, to the Celebrating Hong Kong campaign. They praised the campaign - a celebration of the company's 110th anniversary - as a "hugely ambitious brand awareness campaign that celebrated everything for which Hong Kong residents should be proud".

The campaign also picked up a runner-up prize for "Best Public Relations or Community Service Campaign".

48 Hours magazine's editorial team picked up a second place in the category of "Best Launch of a Brand or Product to Create a New Audience Segment".

Meanwhile, Education Post's advertising campaign picked up a mention for "Best Idea or Innovation to Create New Profit Centres".

"The winning entries this year clearly show that this isn't your father's newspaper or magazine any more," said Earl Wilkinson, executive director and chief executive of INMA.

"The common theme was engagement on new platforms and developing a relationship with consumers across multiple platforms. For advertisers, there are so many more audience and platforms options, and the challenge for media companies is syncing needs with options. The creativity was fantastic."

Overall, 30 first-place awards in 15 categories split across two audience groups were presented to 24 media companies at the 84th Annual INMA World Congress. The competition attracted 560 entries.

Founded in 1935, the INMA Awards is the news media industry's premier barometer for marketing and sales success.

Other winners of prizes included The New York Times, Britain's London Evening Standard and Germany's Die Welt .