Lamborghini pop-up museum showcases unique range of luxury sports cars

The pop-up museum, which opens today, features a dazzling line-up of supercars, photographs and mini-models to take fans through the Italian car maker's history

PUBLISHED : Friday, 23 May, 2014, 4:34pm
UPDATED : Friday, 23 May, 2014, 4:34pm


Italian luxury supercar maker Lamborghini has converted a ground-floor shop inside a Causeway Bay mall into one of the most expensive garages around town.

Opening its doors to the public at Soundwill Plaza II Midtown on Friday morning, the pop-up museum is the first to showcase a unique collection by Lamborghini in Hong Kong – and in the Asia-Pacific region.

The star cars in the line-up in the Hong Kong exhibition include a four-seater 400 GT 2+2, seen as a masterpiece model crafted by founder Ferruccio Lamborghini, the 330 km/h jet-fighter styled Reventón Roadster and the thin-wedged Countach LP400.

“With this pop-up museum in place, we will be able to showcase some of our cutting-edge creations,” Stephan Winkelmann, president and chief executive of Automobili Lamborghini, said in a statement.

The museum is also the first in the region dedicated to the Italian carmaker’s heritage of luxury high-performance vehicles. It takes the public through the carmaker’s 50 years of history with a collection of historic photographs and model Lamborghinis.

And the pop-up gallery gives a nod to the growing number of Asian buyers and fans attracted to the power of these luxury supercars.

In upcoming shows, the current three cars will be replaced with the all-terrain LM002 off-roader, a 40th anniversary special edition of the Murcielago, the Gallardo LP550-2, and the flagship Aventador LP700-4.

Albert Wong, director of Lamborghini Hong Kong, said: “Following the great success of the pop-up museum in Germany and the UK, we are very excited to be the first in Asia-Pacific to host the pop-up museum here in Hong Kong.”

The Hong Kong launch for the new Huracan, first revealed at the Geneva Motor Show in March, follows the close of the pop-up museum in the autumn.

The revolving show of cars will be on display until September, seven days a week, including public holidays at the Ground floor, Soundwill Plaza II Midtown, 1 Tang Lung Street, Causeway Bay.