Uber rolls its luxury private car service out in Hong Kong

After successful openings in other cities across mainland China, popular luxury transportation company Uber has finally launched its cars in Hong Kong.

The firm announced the launch on its official blog on June 17, confirming that actor Carl Ng and socialite Amanda Strang had both taken black "secret Uber" sedans that day to commemorate an "initial testing period" for the company's vehicles in Hong Kong.

"In this city full of transportation choices, Uber brings a reliable, comfortable, seamless option to the mix," the blog post reads. "Whether you’re rushing to get home from a long day’s work in Central, treating a special someone to a night at a gourmet private kitchen in Sai Ying Pun, or shopping in Causeway Bay, Uber is here for you."

During the company's Hong Kong testing period, car availabilty appears to be primarily focused on Hong Kong island, particularly in the areas surrounding Central. 

Essentially a personal taxi service, Uber users are able to select from a variety of private four-person sedans via a mobile app.

Vehicles listed for deployment in Hong Kong currently include a Mercedes-Benz S-Class, Toyota Alphard and Nissan Elgrand.