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  • Dec 18, 2014
  • Updated: 4:51am
Chinese tourists
NewsHong Kong

Mainland tourists’ satisfaction with Hong Kong hits four-year record, study finds

Study shows tourists, including much-maligned mainlanders, are enjoying trips to city more

PUBLISHED : Tuesday, 29 July, 2014, 6:36pm
UPDATED : Wednesday, 30 July, 2014, 6:54pm

While their presence has attracted the ire of some Hongkongers, mainland visitors enjoyed their trips to Hong Kong last year more than in the year before, a new study shows.

And they were not alone, according to Polytechnic University's annual tourist satisfaction index: visitors from around the world were happier than ever before, with those from Australia and New Zealand enjoying their holidays most.

Tourists from Japan and South Korea were least satisfied.

Researchers questioned tourists from the mainland, the Americas, Australasia, Europe, Southeast Asia, Taiwan, Japan and Korea and asked questions on their experiences in six areas: attractions, transport, immigration, hotels, retail and dining.

Each area was given a score, with an overall satisfaction index calculated on a scale of 0-100.

At 75.96, the satisfaction index for all visitors was up 0.89 points on 2012 to the highest ever recorded in the study, which began in 2009. For mainland tourists, the index increased 1.89 points year on year to 73.97, second only to the 74.32 recorded in 2009.

Mainlanders were most satisfied with the city's transport network followed by attractions and retail, with hotels rated last. Overall, visitors rated attractions highest ahead of transport, which topped the 2012 ratings.

But South Korean and Japanese visitors were less happy. Their satisfaction levels dropped in every area except immigration, and overall their satisfaction index slipped to 67.59. They were happiest with hotels and least happy with shops.

The differences in opinion could be explained by the varied expectations and preferences of travellers from a range of countries, said Professor Haiyan Song of the university's School of Hotel and Tourism Management.

Japanese and Korean tourists were used to good transport links and high-end shops and would expect the same in Hong Kong, he said. The language barrier could also be a problem. Mainlanders, meanwhile, were likely to stay in cheap hotels and spend most of their money in shops.

The number of tourists from the mainland has increased exponentially in recent years, alarming many Hongkongers who see their behaviour as uncouth and complain that they hog resources and overwhelm the city. Anger has spilled over this year, with several protests held in tourist hotspots.

Government predictions that visitor numbers could hit 70 million in three years and 100 million in a decade, from 54 million last year, have prompted calls for limits on mainland visits.

Song would not speculate on whether a limit on visitor numbers would affect satisfaction.

But one thing that would have an impact, according to dean of tourism Professor Kaye Chon, was Occupy Central's plan to block streets in the heart of the city to fight for democracy.

"It's about image," he said, adding that any negative perception projected in the media would have an impact on tourists' attitudes to the city.



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This just shows that mainlanders don't read the news...
Don't know people dislike them
Don't know bad meat exist..
Don't know they're loud.
Giving a chance for the mainlanders to come to Hong Kong to shop, there will always be a queue.
It is not a rocket science to explain why mainlanders still come despite the display of Hong Kong’s unwelcome in the public. The more than 1.3 billion population in mainland is an ‘unexhaustive’ resource of shoppers for Hong Kong. We have wave after wave to wash up our shore.
It is just stupidity to depend on a ‘satisfaction survey’ to deal with congestion problem by keeping visa open to all. Hong Kong and the central government should stand firm and be rational to limit number of ‘tourists’ flooding into Hong Kong. No other places including US or France have an open-door visa policy – quality trumps quantity.
This isn't really news... wouldn't it make sense that Mainland tourists are happier because the entire economy is shifting to serve them? It also explains the reduced satisfaction of Japanese, Korean, and other visitors from further away. They come for a different experience that isn't being served. They also forgot to interview Hong Kong citizens who are quickly becoming tourists in their own city which is developing independently of their needs.
Even if they know, they dont care as they are selfish ....they dont know there is something in the world called toilet...
@johnyuan (below)
You can't reason with a cynic, especially a cyber bullying cynic is the cream of the crop. Anytime when you sense an opponent in a debate that resort to derogatory rhetorics and belligerent name calling, you should never entertain them with a reply. Why? Because you'd be feeding a troll and you would not want to stoop down to their level. Civility is the making from good parenting but not education.
There is scope for HK to treat us even worse!
One word that defines this phenomenon. Schadenfreude . ( I challenge you to look it up if you are at a lost because if you don't agree with me you're definitely not Hongkongese ). The irony is, I'm not exactly Hongkongese but share the same sentiment.
An excellent achievement by the tourism industry !! Keep up the good works !!
Or it shows that mainlanders don't believe everything they read in the news.
Don't mind people dislike them.
Live with bad meat everyday that's why HK is still safer, somewhat...
Loud? well my kids say the same thing about me, too. Excuse me.
Hong Kong loves Chinese Money !!!



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