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Hong Kong

Stop the cold calls: Hong Kong's privacy watchdog demands stricter rules on telemarketing

More than 90pc of Hongkongers receive person-to-person marketing calls, says commissioner in plea to extend restrictions

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The "do not call" register does not cover so-called person-to-person direct marketing calls. Photo: Oliver Tsang
Ernest Kao

The privacy watchdog has pleaded for stricter controls on unsolicited marketing phone calls, which it says dog more than nine out of 10 Hongkongers.

Citing a survey it conducted in March, the Office of the Privacy Commissioner for Personal Data reported that 91 per cent of the 534 people questioned reported receiving person-to-person, or P2P, marketing calls, up from 84 per cent in 2008.

Unlike recorded messages, P2P calls cannot be blocked by signing up to the city's do-not-call register, with which 2.6 million numbers have been registered since 2008. The commissioner wants the Unsolicited Electronic Messages Ordinance extended, so the HK$100,000 fine for calling a number on the register applies to calls made by human beings.

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Other countries, including Britain, the US, Australia and, most recently, Singapore, bar P2P calls to numbers on their do-not-call registers.

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Commissioner Allan Chiang Yam-wang said that at the time of the previous study of direct marketing calls, in 2008, the problem was not serious enough to warrant a change in the law.

"The situation has drastically deteriorated and … it is now time for the government to reconsider our proposal [to amend the Ordinance]," he said.

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