• Mon
  • Dec 22, 2014
  • Updated: 1:32pm
Cathay Pacific
NewsHong Kong

It’s not fare! Cathay leaves thousands disappointed with HK$100 ticket promotion

Tens of thousands left disappointed after HK$100 tickets sell out in hours

PUBLISHED : Wednesday, 27 August, 2014, 5:49am
UPDATED : Wednesday, 27 August, 2014, 4:33pm

Cathay Pacific's plan to please travellers with HK$100 business and premium economy tickets degenerated into a public relations disaster when it left tens of thousands of people disappointed yesterday.

More than 150,000 people logged on to the website in the hope of grabbing one of only 2,014 tickets up for grabs in an exercise that began at 8am.

The locally-based airline swiftly drew allegations that the promotion - meant to celebrate its fourth award as world's best airline from British consultancy Skytrax - was "a scam".

One defeated user said she spent the whole morning waiting for the website to load up, before it announced that all the tickets to 11 destinations had sold out in four hours.

Jo Tang, who mobilised her two smartphones and a computer to vie for tickets to Bangkok, London or Chicago, was already behind 9,000 others in the queue when she logged on at 7.45am.

"A few clicks later, it said 150,000 people were queuing," she said. "I was surprised how some people managed to buy tickets."

A Cathay spokeswoman said all the special offers were sold out within four hours "because of overwhelming response".

Sydney was the hottest pick, she said, with all the bargain fares gone by 9am.

People who were left out in the cold took to Cathay's social media sites to complain.

"It is unfair and frustrating how Cathay Pacific started selling its tickets right before 8am this morning," Billy Chan wrote.

"It is showing it either uses a time system different from the Observatory or it is lying in its official announcement."

"Rubbish airline of the year," another user, Den Cheung, wrote.

The spokeswoman said the airline "would like to thank" all its customers for their support.


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This article is now closed to comments

of course tens of thousands of people are going to apply with all the PR. Who doesn't want cheap tickets? I did and didn't get it but what's the big deal? Cathay is still a great airline.
Cx made money by this free advertising and you all lost your valuable time and increased your blood pressure.
'Rubbish airlines of the year', Dennis Chung wrote--> the grapes you can't reach are sour, aren't they? The norm is that you usually don't get free or almost free lunch. Deal with it instead of being such a sore player.
Finders keepers, losers weepers. Instead of searching for a free lunch, why don't these people be down to earth and work & earn for a legitimate air fare? Can't afford it, then stay home.
Given that there were 150k people going for 2000 tickets, the probability of getting a ticket is just about 1.3%, or in this case, about 148k very disappointed people.
Given the severe discounts on offer, it's no surprised so many were disappointed, there's nothing really to cry foul about when the probability of anyone getting in was so low anyway.
get a life, shadow!
"It is unfair and frustrating how Cathay Pacific started selling its tickets right before 8am this morning," Billy Chan wrote.
Boohooo, grow up man. Who ever said that life is fair?
Complaint culture..... And impoliteness.
How can people complain when they give gifts ... they did not need to give anyone a lucky ticket. Maybe the whole city should cry because we all did not win the Mark six. Wa wa wa...me too...me too. Please.... this is only a story about childish behaviour of thise wanting a free ride.
Talk about first world problems!



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