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Apple
Hong Kong

iPhone sellers may dial down prices

Parallel traders are trying to shift stock before Apple's latest device goes on sale on mainland. But some are confident they'll still find buyers

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More than 40 parallel-goods traders were trying to sell their stock outside the Apple Store in Causeway Bay yesterday. Photo: May Tse
Elizabeth Cheung

Parallel-goods traders are under pressure to slash prices for the iPhone 6, with demand from over the border expected to fall after Apple said it would start selling the smartphone on the mainland from mid-October.

More than 40 sellers gathered outside the Apple Store in Causeway Bay yesterday, eager to sell their remaining stock of the iPhone 6 before prices fell.

Mainland consumers have been buying up the phone in Hong Kong after missing out on its global launch on September 19 because of licensing problems.

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But the US company's announcement on Tuesday that it would be available on the mainland from October 17 had hit sales in the city, one trader said.

"The price is sure to drop," the man, who was selling the 16GB iPhone 6 at HK$6,400, said. He had bought several hundred phones in a bid to cash in on the mainland delay; now he has two weeks to offload the remainder.

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The Ministry of Industry and Information Technology said the iPhone 6 and iPhone 6 Plus had passed tests and been issued a telecoms network access licence, but only after the company gave assurances about users' privacy and security.

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