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Hong Kong tourist industry representatives cry foul over scrapping of Tsim Sha Tsui promenade revamp

They say the Avenue of Stars and nearby areas need revitalisation to attract tourists once again

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Tourist industry leaders feel the Tsim Sha Tsui promenade desperately needs revitalisation. Photo: Sam Tsang
Celine Ge

Tourism industry representatives said they were disappointed at the government’s decision to scrap a plan to develop an extension to the Tsim Sha Tsui promenade, noting that they were counting on a more ambitious revamp of the Avenue of Stars to reinvigorate its fading attractiveness.

More recreational facilities such as cafes, benches and galleries should be built along the 12-year-old waterfront site amid concern that space is not being optimised, said Legislative Council tourism representative Yiu Si-wing.

READ MORE: Controversial Avenue of Stars upgrade scrapped but Tsim Sha Tsui waterfront to remain closed

The remarks were made after the Leisure and Cultural Services Department announced on Wednesday that a proposal to transform the promenade into a dining, film and performance boulevard was scrapped following a public backlash, while the Avenue of Stars would still face closure for up to three years.

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“There is much empty space out there where cafes, galleries or even benches could have been brought in to offer more leisure and cultural services ,” said Yiu. “Over the years we’ve noticed some negative feedback on the Avenue of Stars from our tourists, and that is not groundless.”

The avenue, under New World’s management since it opened in 2004, used to be a must-go destination for international visitors , but US broadcaster CNN in 2011 ranked it as the world’s second worst “tourist trap” that was “heavily advertised” but turned out to be a “bland misrepresentation” with “a lack of comfortable resting areas”.

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“Honestly it feels a bit dull walking along the avenue and taking photos,” said university student He Yue, 23, who is from Shanghai. “I love the view of Victoria Habour, and it would be great if there was a small cafe nearby where I could enjoy the scenery in peace.”

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